In 1967, the engineer and founder of Casa do Pão de Queijo, Mário Carneiro, launched his first store in São Paulo downtown. Together with the habit of eating cheese buns, he set off a project that would transform the company into one of the biggest food chains in the country.
At that time, the cheese buns were not part of the eating habits of São Paulo inhabitants. However, the exclusive recipe of Dona Arthêmia, Mário Carneiro’s mother, who is also present in our logo, would change that forever.
Launching more than 50 stores a year, the initial family company has become one of the most successful brands in the food business. The cheese buns, typical from Minas Gerais State, were so successful in São Paulo that the recently-open store sold up to 42.000 units in only one day.From that day, Dona Arthêmia’s cheese buns have become a national habit transforming Casa do Pão de Queijo into a successful business.
Thirteen years later, Casa do Pão de Queijo had 13 well-located stores, which offered its famous cheese buns to customers coming from all parts of the city. Launching an average of one store a year, the family-run business was already among the most thriving brands in the food area at the time. It was then that the franchising project started, supported by the quality of its product, considered one of the best in the market.
After much planning, the franchising and expansion project of Casa do Pão de Queijo was ready. Well-located stores, with a functional and competent operation, allied to a product of excellent quality and with an affordable price, provided the immediate success of the project.
